Continually driving visitors to your organization’s website is the foundation of a web marketing program that will help generate consistent sales results and grow your revenue. The following football analogy explains how.
Think of the marketing functions listed below like a football team’s offensive line. They include:
- Company website
- Email marketing
- Content marketing
- Blogging
- Social media
- Search Engine Optimization (SEO)
The marketing functions cited above provide a foundation (offensive line) for the quarterback (salesperson) that can contain many measurable benefits, including:
- Continually generating qualified leads to follow up on
- Creating company name recognition
- Customer/donor engagement
- Strategic partnerships, etc..
Therefore, the foundation (marketing functions) generates consistent opportunities for the quarterback (salesperson) to throw touchdowns (close sales) to the prospect or client-over and over again.
If your company hasn’t embraced web marketing to date-you better think again and review the statistics. According to “33 Social Media Facts and Statistics You Should Know in 2015” by Jeff Bullas, there are:
- 3+ billion active Internet users
- 3.65 billion mobile users have access to the Internet via smartphones and tablets
- Close to 1.7 billion people have active social media accounts
- There are nearly 1.4 billion Facebook users
- 47% of all Internet users are on Facebook
An organization’s website should be the center of their web marketing efforts. When considering the state of your marketing program, website metrics can provide answers to these questions:
- “How many new visitors are coming to our website on a weekly basis?
- How are we capturing their attention and continually engaging them?
- What topics are they interested in reading about and why?
- “What is our conversion rate? That is, the number of prospects who visit our site and are converted to customers?”
With a little planning, patience and execution, you can use web marketing strategies to increase your organization’s sales and realize annual sustained growth.
Need to increase your organization’s revenue? Glenn Melvin can be contacted at 561-308-3093; glenn@christianmarketinginstitute.com
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